Member Spotlight: Fatima Ramirez, Head of Marketing, Autocab

Professional:

1. How long have you been a member of TTA? 3 years

2. Why did you join TTA? TTA is one of the leading associations driving innovation and collaboration across the transportation industry. Joining felt like a natural step to stay connected with forward-thinking professionals and organizations shaping the future of mobility.

3. What’s your favorite part of being a member of TTA? Without question, the people. The openness to share knowledge, ideas, and experiences across such a diverse network is truly inspiring.

4. What committee do you currently serve on? Marketing & Communications

5. What city are you located in and what is the size of your fleet? Manchester, United Kingdom. Autocab doesn’t operate a fleet directly; we provide dispatch technology and solutions that power thousands of taxis and private hire vehicles globally.

6. What do you love most about the transportation industry? It’s constantly evolving, there’s always something new to learn. From technology to sustainability and customer experience, the pace of innovation keeps the work exciting and meaningful.

7. How do you define success? For me, success means driving impact. Empowering our partners to grow, improving the passenger experience, and helping cities move more efficiently through smarter mobility solutions.

8. Who inspires you? No one in particular. Leaders who balance ambition with authenticity and bring out the best in their teams.

9. If you could choose anyone as a mentor, who would you choose and why? Sheryl Sandberg (former COO at Meta), she’s been a pioneer in building strong, scalable organizations while advocating for women in leadership. I admire her clarity of vision and her ability to communicate complex ideas with simplicity and impact.

10. What advice would you give to someone who wants to enter the transportation industry? Be curious and collaborative. This industry thrives on partnerships. urround yourself with people who challenge your thinking and push for better solutions.

11. What’s one thing you learned in the last month? That even the most advanced technology still relies on great teamwork and communication to make a real impact.

Personal

1. What’s something about you (a fun fact) that not many people know? I used to dance flamenco growing up. It taught me discipline, expression, and confidence, which still help me today in professional life.

2. What’s the last book you read? El tiempo entre costuras by María Dueñas. 

3. What is your favorite hobby? Traveling. Discovering new cities, trying local food, and learning about different cultures always inspires me.

4. What’s the first concert you ever attended? Alejandro Sanz. His music always brings me back to my roots.

5. What’s the next place on your travel bucket list? Japan. I’m fascinated by how it blends tradition and technology so seamlessly.

6. Are you currently binge-watching any shows? La Casa de Papel (again!). It’s one of those shows that never gets old.

7. If you had to eat one meal every day for the rest of your life, what would it be? Fresh sushi of course!

8. What’s one item you can’t live without? My phone! It keeps me connected and organized.

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