Pristine World Solutions was created with the desire to provide customers with cleaning products that are truly safe–free of toxic chemicals and pesticides. According to Pristine World Solutions Vice President John Mastronardo, that’s easier said than done.
“The more I started to read about the so-called “disinfectant” products that were out on the market that are EPA registered or certified, and I looked into what they’re made out of, it was an eye opener for me. I started to understand that 80% of the ingredients of most sanitizing and disinfectant products, even though they are EPA-registered, contain quats, also known as pesticides,” Mastronardo said.
Pristine World Solutions formerly operated as Pristine Pros, a full-service cleaning company and distributor of odor removing products that eliminated both airborne and surface bacteria that was the source of all organic odors. But what was leaving a huge hole in our market was an EPA certified product that contained no quats, bleach, ammonia or hydrogen peroxide that still sanitized and disinfected, had quick and documented kills times for specific bacteria and viruses, that were safe for people and pets. The company evolved from primarily a service company and pivoted to selling EvaClean, along with products produced at a tiny factory in Ireland called Medentech. Switching to selling strictly product and customizing kits with an array of sprayers to deliver the product in the most cost effective and efficient way, allowed customers to save money and take such important issues in their own hands. This simple course change in business led the company to fully rebrand itself in January of 2020.
Mastronardo compares his approach of sourcing cleaning products to reading a food label: “If you can’t read it, if you can’t spell it, if you can’t pronounce it, then it’s a pesticide.” When using traditional cleaning products, you do not always know what you’re getting, but that’s not the case with EvaClean, he said.
Pristine World Solutions’ product is just as effective as other products on the market, but it is much more affordable. EvaClean sells for roughly $6 a gallon compared to the Clorox equivalent, which is $25.95. Mastronardo also makes sure his customers know how to get the most bang for their buck by using the right solution rate.
“I’m in the business of selling a product, but I’m also in the business of being honest with people,” said Mastronardo, who credits that transparency with being the biggest difference between Pristine World Solutions and its competitors.
When the COVID-19 pandemic hit, Pristine World Solutions was prepared. Mastronardo has business contacts in China who warned him of the outbreak. As the virus spread, business quickly picked up for Pristine World Solutions, since EvaClean is listed as a 2C approved pathogen for this strain of the coronavirus, which is the highest classification on the EPA registered kill claims for the coronavirus and other pathogens on this level. Pristine World Solutions has found success by keeping in regular touch with customers and through word-of-mouth marketing. “I try to do things the old-fashioned way, with a modern chemical twist,” he said.
That has clearly been working. A number of TTA members from across the country started to get in touch with Pristine World Solutions after one TTA member became a customer—showing the true impact of TTA’s community and the way a word-of-mouth referral can spread like new business wildfire within the trade association.
After Pristine World Solutions became an associate member in June, Mastronardo was quick to host a webinar for TTA operator members on how the company’s product can be used to kill coronavirus in just one minute. Members can view the webinar here.
From all of us at The Transportation Alliance, thank you for creating a safe, reliable product and welcome to our association!
By: Lilly Wilcox