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Poll Results: What Color Should Taxis Be in the Next Century?

A century ago, TLPA co-founder John Hertz invented the yellow taxicab. As an entrepreneur in Chicago in the early 1900s, he asked a local university to scientifically identify which color was the easiest to spot.

The winner? You guessed it: Yellow.

From there, the iconic yellow cab, instantly recognizable and boundlessly duplicated, was born.

But what about now? How has the iconic yellow cab aged?

TLPA conducted an unscientific poll this month, asking our Twitter followers what color taxis should be in the next century. We received nearly a thousand responses, and here’s what our followers had to say:

Yellow was still the top choice, taking 33 percent of the vote, but black was the second choice with 28 percent. Green followed with 21 percent, and “Other” took 18 percent of the vote.

As TLPA celebrates its 100 th anniversary this year, we’re always thinking about how to move our industry forward. What do you think – should yellow be the industry choice for the next century?

Did you miss this poll? Follow us on Twitter to participate in next one!

Posted 2/2/2017 3:22:02 PM