Sometimes, a good book really does change the course of your
life. Just ask Shirley Allen.
Allen, the owner of Mercy Transportation in Everett,
Washington, read the book Boomernomics:
The Future of Your Money in the Upcoming Generational Warfare by Stephen R.
Waite and William Paul Sterlingroughly
10 years ago.
Here’s what the book jacket says: “The baby boom is the
single most significant social and economic phenomenon of the twentieth
century--but its full impact will only be felt in the decades ahead. This
landmark book gives you the vision and the knowledge you need to stay ahead of
the all-important demographics curve.”
The book, published in 1998, discusses in detail how this
demographic change—the Silver Tsunami—would affect the economy and demand for
services in the very near future. As this population aged, it would require an
increase in specific services related to aging, such as paratransit. It’s in
part why Allen owns her company.
“I just knew if I wanted to be in business, these were the
people I had to sell to,” she said.
Yes, it was a business decision, but for Allen it’s more
than that. She has dedicated lots of thought to how she wants her golden years
to be: She wants independence and thoughtful care. That’s what she focuses on
providing to her clients.
Mercy Transportation provides rides to individuals with supported
mobility throughout western Washington. Allen’s been doing this since 2006. She
takes great pride in the company’s capacity to understand the challenges of
transporting the elderly and disabled, while providing them with the quality
care you would provide your own family. Allen is well recognized within her
community and the transportation space for her dedication. In 2014, Allen was
named TLPA’s Paratransit & Contracting Operator of the Year,
and her drivers have been recognized with the Paratransit & Contracting Driver of the Year award on multiple occasions.
And it all started with a book.